Welcome to Bowling Lab, where expertise, passion, and precision come together to help you bowl your best.

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We’re Diana Zavjalova and EJ Nenichka — the husband-and-wife team behind Bowling Lab. Our lives have revolved around bowling for decades, and this pro shop is the culmination of our shared dedication and love to the sport.

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Diana is a professional bowler from Latvia with a decorated career on the PWBA (Professional Women’s Bowling Association) Tour. She is a 5-time PWBA champion with 2 Majors to her name and continues to compete at the highest level. With international experience, deep knowledge of the game, and a genuine love for helping others improve, Diana brings a competitor’s insight and a champion’s mindset to Bowling Lab.

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EJ has been in the pro shop industry for over 20 years. His technical expertise in ball drilling, fitting, and equipment selection is unmatched — but what truly sets him apart is his ability to work with bowlers of all styles and skill levels to find the perfect fit and feel. He’s a true gear expert and a trusted name in the bowling community.

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At Bowling Lab, we believe that every bowler — from beginner to pro — deserves personalized service and top-quality gear. Whether you're looking for expert fitting, the latest bowling balls and accessories, or just some honest advice, we're here to help you reach your potential.

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This is more than just a pro shop — it's a place where the bowling community comes together. Bowling Lab is a place built by bowlers, for bowlers.

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We can’t wait to meet you.

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— Diana & EJ